Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists several other countries where the product is available. The company, based in Canada, markets Puff Bar being an electronic cigarette which you can use as being a regular cigarette. The only real difference is that when you light up Puff Bar, it mimics the appearance and feel of a real cigarette. In fact, some consumers have compared the puffing action of the merchandise to that of a cigarette, and smokers around the Element Vape world have embraced the brand new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where in fact the product is not available. Among the countries list may be the U.S., where the product is specifically directed at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. According to the website, you can find no plans to release the merchandise in the U.S., although it remains the goal of the company to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the possibility that the loophole had been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it might be difficult for manufacturers to ship their products into the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too high to be healthy. They also fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The merchandise is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a small amount of propylene glycol, an ingredient that is commonly used to market cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without needing real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar set up. With the puff bar, the complete surface of the device is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to find out whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without developing a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. The lack of health or trademark significance will not appear to have hindered the business from selling the products to the public.
The lack of health or warning letters on all the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome solution to enjoy their daily dose of nicotine. In order to reduce the selling point of the puff bar to teens, manufacturers will have to include more health-related language on their marketing materials.